Priority Projects
From preventing evictions to financing new developments, these priority projects work together to create a comprehensive approach that will add 34,500 new housing units by 2027 while ensuring existing residents can stay in their homes.
Priority Project
100 in 100
Lead
Grand Rapids Area Coalition to End Homelessness
Project Snapshot
House 100 individuals experiencing chronic homelessness in Grand Rapids in 100 days or less.
Problem Statement
Chronic homelessness drives up public costs, strains healthcare systems, and shortens lives. People experiencing it often face complex physical and mental health challenges that cannot be resolved without a coordinated effort between housing providers and social services.
Solution
100 in 100 works to end chronic homelessness by scaling new best practices from the program to all 1,200 estimated individuals experiencing homelessness nightly.
Expected Impact
Scalable strategies and cost savings related to ending chronic homelessness within three years.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
Enhanced Coordinated Entry
Lead
Grand Rapids Area Coalition to End Homelessness
Project Snapshot
Enhance the efficiency and transparency of Coordinated Entry, process used by housing providers to connect people experiencing homelessness to housing resources.
Problem Statement
Inefficient and unclear processes in the Coordinated Entry system can increase wait-times for housing resources, cause confusion, and erode trust among both service providers and people in need of housing.
Solution
Enhanced Coordinated Entry will increase efficiency and transparency by streamlining stages in the process, leveraging technology platforms, and incorporating lessons learned from those with lived experience.
Expected Impact
Faster resolution of housing crises, prioritizing individuals in the most vulnerable situations.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
Eviction Prevention Pilot Program
Lead
United Way and Housing Kent
Project Snapshot
Redesign and pilot an eviction prevention system that helps keep families in their homes.
Problem Statement
Eviction prevention is a highly cost-effective strategy for maintaining housing stability, yet it receives only 1% of local housing investment. Many households face eviction due to short-term financial setbacks—such as an unexpected car repair—that could have been resolved with timely assistance.
Solution
The Eviction Prevention Pilot Program reimagines the eviction prevention system in Kent County to stabilize families before an eviction filing occurs. By prioritizing early intervention, intensive case management, and data-driven decision-making, this approach will prevent displacement, reduce homelessness, and improve long-term community outcomes.
Expected Impact
Improved renter stability has positive effects in employment, education, and future housing opportunities.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
Employer Housing Programs
Lead
Bank of America and Housing Kent
Project Snapshot
Develop a pilot program to help employers implement housing programs.
Problem Statement
Employee housing instability is a top issue for businesses affecting productivity, retention, and talent acquisition. 60% of employers report that economic stress negatively impacts employee focus and performance. Without a strategic approach, businesses risk losing talent to locations with more affordable housing, driving up turnover costs and disrupting operations.
Solution
This pilot program provides employer-assisted housing support designed to reduce employee turnover, enhance productivity, and attract top talent. Support will be customized to align with each employer’s objectives and may include employer-backed loan and savings programs, housing navigation services, and down payment or rental assistance.
Expected Impact
Strengthened workforce stability to enhance competitiveness in a tight labor market.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
Gap Financing
Lead
Permanent Housing Coordinating Council and Housing Next
Project Snapshot
Raise an additional $45 million per year in gap financing to scale housing development.
Problem Statement
Kent County faces a critical housing shortage across all income levels. The gap between market price of new housing and what current residents can afford continues to widen, displacing increasing numbers of working-class families and individuals.
Solution
Gap Financing will help facilitate the development and preservation of 25,000 affordable, income-restricted and market-rate housing over five years.
Expected Impact
Sustainable housing market growth supporting regional economic vitality and accessibility across income levels.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
Kent County Corridor Strategy
Lead
Housing Next
Project Snapshot
Enable the development of desirable, mixed-income neighborhoods with ample housing choices where the necessary infrastructure already exists.
Problem Statement
Kent County must add 34,500 new housing units by 2027 and over 70,000 by 2050 to meet regional growth demands. Yet most available residential land is in rural areas, far from job centers and lacking essential infrastructure like water and sewer—making development costly and inefficient.
Solution
Kent County Corridor Strategy will drive strategic housing development by partnering with local governments to unlock underutilized land in inner-ring corridors, leveraging existing infrastructure for smart, sustainable growth.
Expected Impact
Increased housing production, leading to stabilized prices and greater affordability.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
Fair Housing Education and Enforcement
Lead
Fair Housing Center of West Michigan
Project Snapshot
Address housing disparities by ensuring fair access and choice in the housing market.
Problem Statement
Persistent racial disparities in homeownership, housing affordability, and homelessness hinder economic mobility and community stability. As an example, closing the racial homeownership gap requires significant investment—achieving equity would mean 400 new Black homeowners and 200 new Hispanic or Latino homeowners per year for the next 20 years. When fair housing protections fall short, families face limited choices, reducing access to high-quality schools, wealth-building opportunities, and safe, thriving neighborhoods.
Solution
This project assists both housing providers and seekers with the knowledge and tools to navigate fair housing laws, minimize discrimination, and expand access to stable, high-quality housing for all communities.
Expected Impact
Unlocked potential for economic and social mobility for community prosperity.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
100 in 100
Lead
Grand Rapids Area Coalition to End Homelessness
Project Snapshot
House 100 individuals experiencing chronic homelessness in Grand Rapids in 100 days or less.
Problem Statement
Chronic homelessness drives up public costs, strains healthcare systems, and shortens lives. People experiencing it often face complex physical and mental health challenges that cannot be resolved without a coordinated effort between housing providers and social services.
Solution
100 in 100 works to end chronic homelessness by scaling new best practices from the program to all 1,200 estimated individuals experiencing homelessness nightly.
Expected Impact
Scalable strategies and cost savings related to ending chronic homelessness within three years.
Project Status
Initiation
Planning
Execution
Learning
Closeout
Priority Project
100 in 100
Lead
Grand Rapids Area Coalition to End Homelessness
Project Snapshot
House 100 individuals experiencing chronic homelessness in Grand Rapids in 100 days or less.
Problem Statement
Chronic homelessness drives up public costs, strains healthcare systems, and shortens lives. People experiencing it often face complex physical and mental health challenges that cannot be resolved without a coordinated effort between housing providers and social services.
Solution
100 in 100 works to end chronic homelessness by scaling new best practices from the program to all 1,200 estimated individuals experiencing homelessness nightly.
Expected Impact
Scalable strategies and cost savings related to ending chronic homelessness within three years.
Project Status
Initiation
Planning
Execution
Learning
Closeout